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Kate Kubiak

Build a Resilient Company Culture With Human-Centered Events

In today's world of remote work and virtual meetings, building and maintaining a company culture has become a crucial focus area for many organizations. While remote work offers many advantages such as flexibility, cost savings, and a better work-life balance, it can also lead to a sense of isolation and disconnection from colleagues, making it difficult to foster trust, and align on company goals.

This is where human-centered events come in to play an important role in building and maintaining connection within remote teams and building a strong company culture. A human-centered event puts the employees' needs and experience at the forefront of planning and execution. They go beyond logistics and focus on the emotional and social aspects of an event. This human-centered approach aims to create a sense of belonging and foster relationships, making attendees feel valued and appreciated.


Human-centered events can take many forms, from team-building exercises and workshops to company retreats and social gatherings. The focus is on creating an environment that allows employees to connect with one another on a personal level, and help facilitate conversations and interactions beyond the constraints of their work roles. Through these events, employees have dedicated opportunities for developing relationships with their colleagues and gain insight into each other's strengths, interests, and values. In turn, this helps to foster inclusion and purpose, which can lead to job satisfaction and employee retention.

Another advantage of employee-focused events is that they help to align employees with the company's goals and values. When employees feel comfortable and connected with one another, they are more likely to share ideas, give and receive feedback, and work collaboratively towards shared goals. This can lead to increased innovation and creativity, as well as improved productivity and performance. By creating an environment where employees feel valued and invested in the organization, they are more likely to understand and support the company's vision and mission.


When planning in-person corporate events, it's essential to consider each individual's needs and interests. For example, some employees may prefer outdoor activities, such as hiking or team sports, while others may prefer indoor activities, such as learning workshops or cooking classes. Although meeting the specific needs of each individual may not be possible in larger group settings, understanding existing team dynamics and integrating more inclusive and meaningful experiences can lead to a more productive and satisfied workforce.

The key to creating corporate retreats or team offsites that put people at their center is to think outside the box and prioritize employee engagement and creativity. By including unique and innovative experiences into the overall business-focused agenda, companies can create a sense of excitement and energy. Here are some ideas:

  1. Get outdoors: Instead of a traditional conference center or resort, companies can organize retreats that take employees into nature. This can include camping or glamping, and other outdoor activities that encourage teamwork, creativity, and problem-solving.

  2. Embrace local culture: Companies can organize retreats that immerse employees in the local culture and community of the host location. This can include food tours, cultural experiences, or visits to local landmarks and attractions.

  3. Incorporate wellness: Integrate employee wellness and self-care. This can include yoga classes, meditation sessions, or other wellness activities that promote relaxation and rejuvenation.

  4. Foster creativity: Create retreats that focus on creativity and innovation. This can include brainstorming sessions, design thinking workshops, bringing external speakers on interesting subject matters or other activities that encourage employees to think outside the box and generate new ideas.

  5. Incorporate technology: Add technology to enhance the retreat experience and facilitate collaboration. This can include virtual reality simulations, interactive workshops, or other digital tools that help employees engage with one another and learn new skills.

  6. Focus on social impact: Instead of a traditional team-building or professional development retreat, companies can organize events that focus on social impact and community service. This can include volunteering opportunities, environmental initiatives, or fundraising events for a cause that aligns with the company's values.

  7. Celebrate Successes: Celebrating successes is a powerful way to foster a positive company culture. By recognizing and celebrating the hard work and achievements of employees, companies can create a sense of pride and motivation. Such celebrations should be inclusive and aimed at making employees feel appreciated and valued.

Human-centered events are critical in building and maintaining a resilient company culture, particularly in a world where remote work is becoming the norm. By fostering meaningful connections, promoting collaboration, and aligning employees with the company's values and goals, companies can create a sense of belonging and purpose among their workforce, leading to increased retention, and productivity. Also, prioritizing employee engagement and offering unique experiences, can make corporate retreats and team offsites more meaningful and effective. If your organization is looking to build a resilient and successful company culture, consider investing in human-centered events as a valuable strategy.

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